MISSION & APPROACH
MISSION STATEMENT
To create a vital, inviting downtown district in Lewiston, ID which promotes quality business, cultural representation, and community growth.
VISION STATMENT
Downtown Lewiston is the heart of our community, a bustling mixed-use district rich in culture and art, to which locals and visitors alike are drawn for unique shopping, dining, and recreational activities. Downtown is a place where small businesses thrive, local history is honored, and the community gathers together.
THE MAIN STREET APPROACH
Beautiful Downtown Lewiston has adopted the principles of the Main Street™ program, due to its 30 year history of proven success across the United States.
The comprehensive four point approach emphasizes:
ORGANIZATION
The organization establishes consensus and cooperation by building partnerships among the various groups who have a stake in the commercial district. By getting everyone working toward the same goal, your Main Street program can provide effective, ongoing management and advocacy for the district. Through volunteer recruitment and collaboration with members representing a varied cross-section of your community, your program can incorporate a wide range of perspectives into your efforts.
DESIGN
Design means getting Main Street into top physical shape and creating a safe, inviting atmosphere. It takes advance of the visual opportunities inherent in a commercial district by directing attention to all of its physical elements: public and private buildings, storefronts, signs, public spaces, landscaping, merchandising, displays and promotional materials. Its aim is to stress the importance of design quality in all of these areas, to educate people about design quality, and to expedite improvements.
PROMOTION
Promotion takes many forms, but the goal is to create a positive image that will rekindle community pride and improve consumer and investor confidence in our district. Advertising, retail promotional activities, special events, and marketing campaigns help sell the image and promise of Main Street to the community and surrounding region. Promotions communicate your district’s unique characteristics and offerings to shoppers, investors, business owners, and visitors.
ECONOMIC VITALITY
Economic Vitality strengthens your community’s existing economic assets while diversifying its economic base. This is accomplished by retaining and expanding existing businesses to provide a balanced commercial mix, converting unused or underutilized space into productive property, sharpening the competitiveness and merchandising skill of business people, and attracting new businesses that the market can support.
BEAUTIFUL DOWNTOWN LEWISTON BOARD OF DIRECTORS
Tami Meyers - Board Chair
Crystal Nelson - Vice Chair
Morgan Carson - Secretary
Courtney Robinson
Deb Zenner
John Taylor
Vikky Ross
Jennifer Holley
Brenda Mahal
The board of directors meets on the third Wednesday of every month. To see the responsibilities of a board member please click HERE.
Qualifications of Directors: Any member, employee of a member business, or partner or associate in a member business of the corporation may be a Director. However, there must be a Director from both retail and non-retail business, as well as real property owner and patron membership categories. There shall not be a majority of any occupation on the Board. Directors must be of sound mind and legal age.